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Every Minute Counts.

May 10, 2010
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Everything we do has an effect. From the toothpaste we use to brush our teeth, to the eggs we eat for breakfast. Whether or not we take the bus to work or school, or walk, or drive individually in a car. Did you pack your lunch today in a paper bag and wrap everything inside in plastic? Maybe you took the time to find a recycling bin for your empty plastic bottle. Do you own a reuseable bottle? Do you try and buy local, keeping more money in the community? Do you separate your trash? Do you choose not to eat processed foods? Do you carpool?

In the face of global climate change, most of us are thinking about these things, choosing to reduce, reuse, and recycle, whether for hipster reasons or more genuine ones. But do you ever stop and think about what the Web is doing to the environment? The web makes life easy. We get up in the morning, find out what the weather is going to be, check on friends through Facebook and learn more about the world we live in. We keep in touch, work distantly, share knowledge. We explore other cultures, learn from experts, and contribute to collaborative projects. We enhance our lives in a myriad of ways that wouldn’t be possible without the web. And it’s all “green” right? Good for the earth?

Well, not really.

Every minute, every hour we spend connected, we are gaining valuable information… and losing valuable resources. It’s not just our laptops and desktops, but our televisions, our mobile phones, our iPods, our xboxes… any electronic device, really. And its not just the energy it takes to power your device and the web itself, its also the materials that went into creating the devices and the energy that was used and the greenhouse gases that were emitted to manufacture the device.

We can’t eliminate computers and cell phones and gadgets from our lives, so we just have to learn to be more environmentally friendly about the way we manufacture and use electronics and the internet. We have to learn to be aware, and (please excuse the rhyme…) we have to learn to share, too. We have to tell our friends and family, and not in a preachy way, but in a “did you know?” kind of way.

We need to learn how to conserve energy, not just at home and at work but online too. Which is why I developed InteractiveCarbon.com, a resource for more information and also a handy tool you can use to get others interested in conserving energy too.

Or at least get them thinking about it. Check it out here.

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