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Give ‘Em What They Need.

November 6, 2009

It’s hard to be the generation in charge right now. They didn’t grow up with computers, are completely lost when it comes to Facebook, and really don’t see the value of Twitter.

So that’s where we come in, the next generation, the one’s who cut their teeth on the early versions of aol instant messanger and signed on to Facebook when it was still for college’s only. We have the knowledge, so we must be the guides.

We must show others the way.

In an effort to help companies target their messages through new media, a group of students and myself put together the chart below. It runs through the pros and cons of four types of new media that can be used to spread marketing and advertising messages. Where should you spend your valuable dollars? You can find the right medium for your messages right here:



















Special thanks to Matt Brown, Steve Earley, Alex Kreitman, and Shelley Russell.

I hope you all have an excellent weekend!

5 Comments leave one →
  1. David A. Kennedy permalink
    November 6, 2009 9:50 am

    Awesome job on this, everyone! Elegant, simple and useful.

  2. November 6, 2009 10:12 am

    Great content. Is there a higher resolution version for printing?

    • Linda permalink*
      November 6, 2009 10:42 am

      Hi JD-

      Sure is! Do you mind me asking where you would be using is?


      • November 6, 2009 10:49 am

        Hi Linda, I’m the web applications developer for Elon’s University Relations department, and this looks like a nice chart to be able to explain to the departments we work with the various avenues of new media marketing. If you’re ok with giving it out, my email is

  3. gerikfurlan permalink
    November 10, 2009 5:50 am

    Dynamite design, packed with information. Should prove to be a useful tool. Another spectacular piece of work Linda!

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