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Get Social. Be Liked!

October 30, 2009

Screen shot 2009-10-30 at 7.51.25 PM

Part of the whole wanting to be social or actually being social is the concept of liking, right? It doesn’t matter if I’m talking about you trying to fit in with the cool kids at school or about a company that’s trying to attract a new target audience.

It’s still All The Same.
It’s All About Liking. And from there: Listening.

Sadly, it seems that even 10 years after The Cluetrain Manifesto was published (read it here, free — it’s about breaking down the barriers between companies and their consumers and re-activating the feedback loop), companies still aren’t getting the concept of listening and liking. Sad, right? It’s pretty basic, after all. We learn this stuff in kindergarten! I listen to you, you listen to me. I like you, you like me.

We have the tools at our disposal. (Think twitter, facebook, ning, myspace)
We have the books that tell us what to do. (Groundswell, The Social Media Bible, anything by Seth Godin and countless others)

And you have your ears. Turns out, they’re what’s most important: you have to listen to your audience, really listen, and not be afraid of what they will say. Because whatever feedback you get, whether good or bad, it’s feedback! You can take it, run with it, and make some changes. In today’s world of interconnectivity, everything is changing all of the time, and if you’re not, then you’re already behind.

So get with the program! If you’re thinking “Hey, I’m a company that should be utilizing those tools!,” you have 36 bright future thinkers in Elon’s iMedia program who will be ready to show you the way and help you with that ROI. Think about it. Be open to change. Get Social. Be Liked!

...Speaking of liking, I have found my new favorite site, hands down, Slideshow Press. From the menu (how fabulous are those roll overs?!) to the super clean interface, to the gorgeous photography that pulls you right in, Slideshow Press has won the web award for the week for me, hitting on all those things I like: clean, simple, attractive design with a little bit of creative flair and consistently beautiful. I could go on, but go drool for yourself.

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One Comment leave one →
  1. andersj permalink
    October 30, 2009 6:06 pm

    Excellent – listening and liking. There you go. Now everyone can quit writing books about this stuff. You have captured it in two words.

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