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The “Me” Model

September 23, 2009


Your world is about you, no? You choose what you want to watch, what blogs you want to read, what products you want to buy and whether or not you want to leave a review about something you purchased or watched or read.

You’re in control of your world.

In an effort to demonstrate this graphically, we’re throwing out the old communication model. Forget the “who said what to whom with what effect” nonsense. There’s so much more to communication these days!

The me-centric media model, what we’re calling the ME Model addresses interactive communication from the perspective of you.

Presented as the Interactive Wheel of Message Processing, the ME Model is comprised of 3 concentric circles as shown below. The innermost circle represents the messages that are dispersed. These messages are then divided into their respective media in the next circle, and defined as such by Marshall McLuhan and edited by Team Shelley:

  • Cold Media: a message that has a large amount of content and interaction
  • Cool Media: a message that has a large amount of content but little interaction
  • Hot Media: a message that has little content and little to no interaction
  • Warm Media: a message that has little content but a lot of interaction

The third concentric circle represents you, the audience. As pointed out before, you can take many roles when you receive a message, and what response you have determines where you fall on the wheel.

  • Audience: You receive the message, but there is no interaction.
  • Lurker: You receive the message and there is little interaction by means of the medium, such as Twitter or a Blog.
  • Responder: You receive the message and leave a response.
  • Creator: You receive a message and create another message.

The circles ideally spin so that the participation of you changes to fit the media.
There you have it, the new “me-centric” model of interactive communication, the ME Model.

3 Comments leave one →
  1. September 23, 2009 3:16 pm

    Hey! I love your ME model graphics! That is great!!!

  2. David A. Kennedy permalink
    September 23, 2009 5:38 pm

    Awesome stuff! Good job, all.

    And man, it’s already copyrighted. Parsons is out of luck.

  3. andersj permalink
    September 25, 2009 2:27 pm

    SO EXCELLENT! Also, I like your elsewhere post. You rock all the time.

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