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You Have the Power.

September 19, 2009

Did you know that? Power is what Web 2.0 is all about, and it just so happens that the power is being returned to the people.

If you’re not convinced, maybe it’s because you’re not quite sure what Web 2.0 means, though you’ve heard it thrown around time and again. Here it is: Web 2.0 is Facebook. It’s Twitter, it’s YouTube, it’s LinkedIn. It’s MySpace and Flickr and any other site where you can upload content, comment on content, or even edit content.

Web 2.0 is the web where you are in control. Does the Power Trip make sense now?

So, if you’re in control and I’m in control, what happens to the people who used to be in control of media? We’re forcing them to adapt, by tapping into our collective knowledge and power, known as the Groundswell.

An excellent application of new nomenclature, if I do say so myself, having studied linguistics in the past. The groundswell is you, and it is me; it’s the way we’re communicating, and in turn, affecting businesses. We’re taking control from the “ground” up, and the swell part of the term refers to the wavelike action we’re having: our numbers are growing and growing and so too, grows our reach.

Just like a wave, we cannot be stopped. We know now what power tastes like. We know what it is like to have our voices heard. We have formed connections and friendships and had real conversations with people across continents. Our span of influence reaches farther than it ever has before, so what each one of us thinks and says does matter. Truly.

Remember that next time you make a purchase online or read a column you feel particularly strongly about. Remember, your voice can be heard, and it’s due in part to a little movement we’re calling Web 2.0

Of course, things may look a little different in the future. But we’re talking about talking here, about interaction and the two-way channel of communication. If it’s the future you’re interested in… well, stick around. We’ll get there eventually. 🙂

Until Monday…

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